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Consulting & Strategy

As a brand consultant, Lydia has led qualitative research, sprints, co-creation methodologies, brand strategy, semiotic analysis and macro trend reports for clients in various sectors, from retail to music, sports, health, food & beverage, education, entertainment, among others.

  • Space Doctors: Semiotic analysis of the sexual wellness and protection landscapes in Brazil.

  • The Future Laboratory: Trend report about US Generation Z's behavior towards e-payments.

  • AB-Imbev: Behavioral investigation and trend reporting on Hispanic, aging and Gen Z consumers in the United States to inform product and packaging innovation.

  • Google Assistant: Qualitative research to understand the appeal of voice-activated assistants in Brazil.

  • Uber LatAm: Foresight work for Rides and Eats about the lives and contexts of Latin Americans to inform business opportunities.

  • Eixo: Investigation for a home appliances and products company on the post-Covid-19 futures of homes in Brazil.

  • Nike Women Football: Qualitative research to understand the barriers young women face when practicing sports in São Paulo.

  • Box1824, TrueGen: Conception and conduction of artists residency to translate Box1824 and McKinsey's research on Brazilian Gen Z into a documentary. Watch it here.


Contributor to The Future Laboratory's zine: Reformation Generation.


Lydia has spoken at several international events, including Campus Party Portugal, The Future Laboratory's Youth and Media Futures 2020Service Design Days Conference, UNFINISHED Festival, United Nations' World Creativity Day, Google Fashion Trends Day, among others.

She is also frequently interviewed by magazines, journals, Instagram lives, youtube & TV channels and podcasts, including HuffPostThe New Abnormal Podcast, Obvious Podcast, Future Positive, Gender and Sexualities Studies Institute at The New School, UOL TabSoltos, Rede TVT, Que Que Tá Acontecendo?, Squad AgencyGafisa.

Lydia often lectures about trend forecasting. Find the latest, open lecture in Portuguese here.




Academic Work

Lydia is a master's candidate at The New School, focusing on Gender and Sexuality Studies and Global Urban Futures.

She is also part of the SexTech Lab at The New School, an applied psychology lab that works at the intersection of tech, intimacy, sex, culture, gender, sexuality and ethics.


Past Initiatives

During her 11+ years in the forecasting industry, Lydia has led the ElloFuture blog, Futurando Podcast, FutureConvos IGTV, among other projects.

  • LinkedIn
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