Detecting and transforming behavioral trends and how they change people's values, cultures, and attitudes into business opportunities.

Involved with trend forecasting since 2009 and professionally leading full-time roles as a futures thinker for six years, I believe in studying the past and the present to envision desirable scenarios, with outputs ranging from trend reports to development of new products/services/experiences, company culture innovation, brand purpose, among others.

I lead end-to-end consumer insights and trend forecasting projects with inspiring, ethical, culturally-responsive, transparent and long-term solutions as an end goal. Diversity and sustainability are at the core of my understanding of futures, and I work towards improving equity and longstanding decisions.

I have conducted extensive research and strategy work in industries including retail, technology, finance, food & beverage, health and wellness, music, sports, mobility, telco, CPG, entertainment.

I am currently pursuing a Liberal Studies Master’s degree at The New School, focusing on Gender and Sexuality Studies and Global Urban Futures.

 

Services I offer:

 

methodologies

  • Desk research for statistics and/or case studies;

  • Desk research for benchmark;

  • Semiotic analysis;

  • Mapping of people: early adopter, innovator, expert, talent and influencer;

  • Recruitment of people for groups, interviews and surveys;

  • Online survey development and analysis; 

  • Netnography; 

  • Group moderation (online and offline);

  • Workshop moderation;

  • Ideation process moderation;

  • Field research;

  • In-depth interview.

deliverables

  • Trend report;

  • Emergent behavior mapping;

  • Semiotic analysis;

  • Snapshot of target demographic;

  • Brand strategy;

  • Brand planning;

  • Brand positioning;

  • Brand purpose;

  • Brand culture;

  • User Experience research;

  • Innovation strategy;

  • Communication and content strategy;

  • Audio-visual material on target demographic.

Brands I have worked with:

 

Nike, Google, Youtube, Waze, Uber, Netflix, Johnson&Johnson, Facebook, Vivo Telefónica, Taco Bell, McDonalds, Anheuser-Busch InBev, Diageo, Spotify, Avon, Unilever, FCA Group, Novartis, Itaú Unibanco, Natura, Raia Drogasil, Globo, Globosat, GNT, Multishow, iFood, VOID, Renner, Raia Drogasil, Grupo Pão de Açúcar, Tarpon, Bauducco, O Boticário.

 

Partner agencies and consultancies I work with:

United States:

Protein

The New School

Questtonó

Collider Lab

YÖNE

United Kingdom:

 

The Future Laboratory

Space Doctors

Refinery29

Protein

Bloom 

Webb DeVlam

Brazil:

Box1824

YÖNE

Virtue / VICE

Plural Futures

Youpix

Flag CX

The Grid

AKQA

Eixo

Void

Storia

Nexo

Various countries:

Trend Union by Li Edelkoort

UN-Habitat

Campus Party Portugal

Mobile World Congress

IZO

DeLucca

 

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