TREND FORECASTING ESSENTIALS

The trend forecasting industry is relatively new and small. It offers very specific insights and services that require a great deal of synchronicity between client and consultancy in order to be effective.

​One of the questions forecasters usually get from people who want to become forecasters is "How do I study forecasting?". There are no obvious undergraduate degrees that focus on developing forecasting skills. Professionals come from various backgrounds - I myself know people with degrees in Communication, Music, Art, Fashion, Advertising, Journalism, Marketing, Social Sciences, Economics, etc. While there are some courses that give an idea of the basics, essential skills for a forecaster include being curious, reading and watching content from various industries/topics, copywriting, critical analysis, brand strategy, collaboration and communication.  Rather than paying for an expensive course or expecting to be taught how to become a forecaster, it is more interesting to take an active approach and practice these skills yourself wherever possible. A university degree is great, but it is not essential to being a successful futures strategist.

​Information about forecasting is limited and scarce. While there are good programs out there, I found that meeting other strategists and working together has taught me much more than any book ever could.

Aula Aberta de Tendências com Lydia Caldana

The Future Laboratory's Intro to Forecasting

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