Lydia Caldana is a foresight strategist and qualitative researcher based in New York City.


Lydia helps brands navigate culture through brand strategy rooted in rigorous ethnographic and forecasting methodologies that translate global and local shifts in behavior into actionable recommendations, ideation and implementation.

Her approach to applied forecasting includes a deep understanding of the presentinsights from the future, market analysis, and a cross between all data sets to design bespoke strategy and help brands implement change.

Selected Work

Published Foresight Work


Consultancy Work

Independent Projects

Visual Strategy

Public Engagement


  • "Emerging Youth Brazil" LS:N Global, The Future Laboratory

  • HuffPost podcast 'Tamo Junto'

  • "Bom Dia, Obvious" Podcast

  • Submarino Podcast "Que Que Tá Acontecendo?"

  • 3MW Real Time Company's 3MW Chats Speaker

  • Future Positive

  • Consumidor Moderno Magazine

  • Hypeness

  • UOL Tab

  • Sustainability Festival at Goiaba Zen

  • Soltos S/A Youtube Channel

  • Gafisa's "Cidade-se" Youtube Series

  • MECA's MecaTalks

  • Jenny.Gr

  • Rede TVT Channel

Past Initiatives

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